With international experience in brand strategy, content strategy, editing, design and copywriting, I excel in educating brands to better understand their business landscape and to develop innovative campaigns that connect you with your customers in a clear and compelling way. 

A critical thinker with broad, multidisciplinary knowledge and exceptionally thorough and thoughtful research, I dive deep, connect the dots, and act as your translator and sense-maker. 

InsightEd’s creativity goes deeper than creative thinking and communication. At my core, I am an artist who takes an integrated approach to communication, adding artist flair to a solid knowledge of strategy.

With rock-solid learning credentials, I have specialized and advanced degrees in education, creative practice, and in English literature. I’m trained in human-centred design, digital marketing, and creative brand strategy. As a former university lecturer and teacher, I come with an insider knowledge and first-hand experience in higher and secondary education, bringing credible authority to any campaign and engages in perceptive market research. 

I am a certified coach trained in the intersections of mindfulness and cognitive science, which is a rare distinction amongst marketers. This gives me a scientific understanding of what makes people tick; the reason they think, feel, act and learn the ways they do. Using evidence-based mindfulness strategies, InsightEd supports clients to set and meet personal and professional goals and to communicate with purpose and clarity. 

Writing is my craft, and my skills match my passion. I am an accomplished and versatile writer with 10+ years experience and a portfolio that runs the gamut, including research reports, positioning and background papers, case studies, articles, editorials, book, customer journey stories, brand personas, and messaging.